A testimonial is a quote or video of a patient saying how great a particular treatment is or how great a particular practitioner is, or telling their treatment story in a favorable light.
The Australian Health Practitioners Regulation Agency dental board (AHPRA) has issued guidance on the advertising standards for dental practices Dental Guidelines for Advertising of Regulated Health Services.
Under these guidelines the use of patient testimonials as practice advertising is forbidden – Patient testimonials are not factual but opinion and are likely to be highly biased and of dubious provenance. While patient testimonials are not meant to mislead they are open to interpretation and manipulation and are no substitute for informed professionally sourced scientifically based information.
We do not use patient testimonials but allow our treatment results to speak for themselves.